VAST Events
This document explains about the different VAST event trackers and the actions they trigger to enhance the value of video ads. The VAST event trackers enable you to conveniently track time-based events...
View ArticleActivity Report
Activity Report is a report that allows you to see the total no of impressions served for an activity for a specific time period. It can be run for certain geographical regions. Steps to get Activity...
View ArticleAction Tracking
Steps for Generating Action Tracking Report Reports >> Action Tracking Select the desired Report Type from the dropdown list (Advertiser / Campaign / Channel / City / Country / Creative /...
View ArticlePacing Report
Pacing gives you information on how well-paced your advertising account is. It’s basically the pace of your advertising campaign. The deviation graph allows you to see how your ads are pacing, based on...
View ArticleCPD Report
Cost per Day (CPD) is a revenue model developed by ZEDO that you can use when an Advertiser wants to run a campaign at a fixed, per-day price. You can generate CPD reports that allow you see the...
View ArticleSite Performance Report
The Site Report feature enables you to see which domains have been serving impressions for all or a specific campaign of yours. Other available filters will also work with this report type. Steps to...
View ArticleSchedule Report Parameters for Report Builder
Reports of Scheduled template can be received via email or FTP to yourself or others. For the latter a quick setup is required, for which you can contact the Support Team. The different parameters for...
View ArticleNew Reach Report
ZEDO’s new reach report feature can quickly remove duplicate daily/weekly/monthly data by calendar day/week/month for the last 180 calendar days/24 calendar weeks/6 calendar months respectively....
View ArticleNew Revenue Type Cost per Day (CPD)
Cost per Day [CPD] is a revenue model in which the Advertiser is interested in buying a quantity (no of days to be run) at a fixed per day price. Feature Overview CPD is a new revenue type applied at...
View ArticleViewability
Viewability is a metrics which ensures that a creative is viewed by users. We now track this metrics for Video ads that are served using the VAST template. Below are the definitions: Viewable...
View ArticleActivity Cookie Inventory Report
The Activity Cookie Inventory Report gives you information of the inventory created via activity cookies that are dropped on user browsers. Steps to generate Activity Cookie Inventory Report Reports...
View ArticleHow-To: Reports by Site Domain
The Site Report feature enables you to use a single ad tag to get performance and revenue reports for all the sites in your account. It also allows you to see site-wise data across all campaigns...
View ArticleHow It Works: Platform Performance Report
ZEDO’s Platform Performance Report enables users to get consolidated information of how their campaigns performed on different platforms, devices, manufacturers and operating systems (OS). Users can...
View ArticleProfit Report
Profit Reports display the profit earned by each Publisher for each Advertiser, Campaign, Channel and Ad Dimension combination. Each unique combination shows its own profit and loss record. Types:...
View ArticleVAST Event Reports
This document explains how you can get VAST Event Reports in ZEDO. Steps to get VAST Event Reports Reports >> VAST Event >> Quick VAST Event Report Go to the main Reports tab and click on...
View ArticleHow To: Report by Tags
This document explains in detail how to Create, Assign and Report with the help of Tag Name and Value. The Assign Tag option is available on Create/Edit page for below entities: Advertiser Campaign...
View ArticleSite Performance Report
The Site Report feature enables you to see which domains have been serving impressions for all or a specific campaign of yours. Other available filters will also work with this report type. Steps to...
View ArticlePacing Report
Pacing gives you information on how well-paced your advertising account is. It’s basically the pace of your advertising campaign. The deviation graph allows you to see how your ads are pacing, based on...
View ArticleCPD Report
Cost per Day (CPD) is a revenue model developed by ZEDO that you can use when an Advertiser wants to run a campaign at a fixed, per-day price. You can generate CPD reports that allow you see the...
View Article