ZEDO’s new reach report feature can quickly remove duplicate daily/weekly/monthly data by calendar day/week/month for the last 180 calendar days/24 calendar weeks/6 calendar months respectively.
Customers can pull data from the UI for days/weeks of the last one month.
(Note: The report does not include current calendar day/week/calendar month data).
Campaign Reach Report: Date Ranges
- Month: You can see removed duplicate unique numbers for the last six months.
- Week: You can see removed duplicate unique numbers for the last 24 calendar weeks.
(Note: A calendar week is from Sunday to Saturday) - Day: You can see removed duplicate unique numbers for the last 180 calendar days.
Last six months means excluding current day/week/month for last 180 calendar days/24 calendar weeks/6 calendar months respectively.
How to read Reach Frequency Reports?
Reading Reach Frequency Reports
Unique = one event (impression, click) completed by a unique user
Total = the number of times the same user does the same thing
For example: If a particular user saw an ad three times, the report would show one unique and three total impressions for that ad.
There is no total calculated for Uniques because the same individual might have performed the impression or click on a given day/week/or month, which would make a total invalid.
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