This document explains about the different VAST event trackers and the actions they trigger to enhance the value of video ads. The VAST event trackers enable you to conveniently track time-based events for all the VAST ads without any workaround using impression trackers. They help in streaming video ads, produce detailed VAST event reports and improve campaign performance.
About VAST Events
- These events are available for all VAST ads.
- The event logs are available in VAST events report.
Note: When two events are fired simultaneously, both get recorded. - Users can view the VAST event reports data with the logins given to them.
- The new events data is available in VAST Event Reports>> VAST Event Metrics.
- You can also define a 3rd Party research vendor tag to track specific VAST events.
- The event logs are available in VAST events report.
Setting up VAST Events
- After clicking on the Create Ad tab, click the VAST Compatible sub tab.
- Choose the Ad Dimensions of your choice and whether you want to serve the creative as:
- InLine Ad (Pre/Post/Mid-roll)
- Overlay
- Wrapper Ad
- Under Track Events, you will see the Events box on the left and Track Events box on the right.
- Select from the different events displayed in the Events box and then click on the Add button.
The table below gives you information about the different events and the action they trigger. - The Ad Request event is not present in the Events list as it’s activated by default.
(To know more about Ad Request click here) - Selected events automatically appear in the Track Events box on the right.
- You can remove events from Track Events box by selecting the event and clicking on the Remove button.
Note: You can click on the Select All option to either add or remove all events.
| Events | Triggers |
| Creative View | Fires when first few video frames are loaded |
| Start | Starts when the ad video starts to play |
| Midpoint | 50% of playtime |
| First Quartile | 25% of playtime |
| Third Quartile | 75% of playtime |
| Complete | Video is complete |
| Mute | When user clicks to stop sound |
| Unmute | When user clicks to hear sound |
| Pause | User pauses the video momentarily |
| Rewind | User rewinds the video frames for viewing |
| Resume | User clicks on the resume button to play video |
| Full Screen | User clicks on the icon to watch video in full screen mode |
| Expand | User clicks on expand (Only for Non-Linear / Overlay ads) |
| Collapse | User clicks on collapse (Only for Non-Linear / Overlay ads) |
| Accept Invitation | Sent by ad unit when it meets requirements of the same names as set in Digital Video In-Stream Ad Metrics Definitions |
| Close | Closes the video player |
| Skip | User skips using the skip control |
| Progress 10s | 10 seconds of the video is seen |
| Progress 15s | 15 seconds of the video is seen |
| Progress 20s | 20 seconds of the video is seen |
| Progress 25s | 25 seconds of the video is seen |
| Progress 30s | 30 seconds of the video is seen |
| Progress 35s | 35 seconds of the video is seen |
| Progress 40s | 40 seconds of the video is seen |
| Progress 45s | 45 seconds of the video is seen |
| Progress 60s | 60 seconds of the video is seen |
Contact Support with Questions and Suggestions.