ZEDO’s Platform Performance Report enables users to get consolidated information of how their campaigns performed on different platforms, devices, manufacturers and operating systems (OS). Users can pull data for specific values using new filters (i.e. Platform, Device, Manufacturer and OS) available in the Targeting section.
How it works
The new Platform Performance Report feature is available in the Quick Performance Report section. Apart from displaying detailed information about the platform on which the campaign is running, it also gives breakup in terms of OS, Manufacturer and Device model.
Steps to get Platform Performance Report
Reports >> Quick Performance Report >> Quick >> Platform Performance Report
- Go to the main Reports tab and click on the Performance sub tab.
- The Quick Performance Report screen appears with the Quick section below it.
- Go to the Report Type dropdown list and select Platform Performance Report.
- Select the Performance Metrics of your choice and click on Submit.
View Reports by Groups
You can view performance reports in groups with the Group By feature. Instead of providing you a lengthy and cumbersome report, we have grouped the generated report into meaningful combinations. The Group By option enables you to get different views of the same report. It empowers you to grasp specific information quickly without wasting time in sorting or segregating information manually. Some of the default group options in the Group By dropdown list are:
- Platform, OS
- Platform, Manufacturer
- Device Model
- OS
Group By: OS
- This view will give you the OS breakdown/report for the selected reporting parameters.
- If you have generated report for specific OS then it will show reports for that OS.
Group By: Platform, Manufacturer
- This is a nested report view by Platform and Manufacturers.
- You can see the manufacturer breakdown for each platform and its corresponding metric.
Group By: Device
- This is a nested report view by Manufacturers and device model
- In this report, you can see the device model breakdown for each Manufacturer and its corresponding metrics.
Group By: Platform OS
- This is the default view. It is a nested report view by Platform and OS.
- In this report you can see the OS breakdown for each Platform and its corresponding metrics.
CSV/PDF format Report
You can download the Platform Performance Report in CSV format and send it via email to your Advertisers.
Email Report/Offline Reports/Schedule Report
You can send the pull reports directly by simply emailing them to your client/advertisers.
Sending Schedule Report
- You can schedule report generation on a daily, weekly or monthly basis for all specified parameters.
- Click on the Schedule Report option at the bottom of Quick Performance Report section.
- Enter details such as Report Name, Send Report Every (Day/Week/Month) etc.
- Select the Send Report Via option as Email, copy the report in the Body section and click on Save.
- Now click on the Submit button.
Sending Offline Report
- Click on the Offline Report option at the bottom of Quick Performance Report section.
- In the Offline Report section, enter details and click on the Send button.
Contact Support with Questions and Suggestions.